Video content has already been one of the most clicked-on and used types of content in multiple media, from social networks to websites and apps, for some time now. Dynamic and visually appealing video content on topics of interest particularly captures the attention of the target audience. Not surprisingly, e-learning platform creators are also increasingly turning to the creation of interactive videos integrated into the user training process.
Educational products have been developed on the market to be adopted by companies in any type of industry, and play a very important role in professions where employees have to prove that they have completed certain refresher courses, or that they hold accreditations from competent institutions (teachers, pharmacists, notaries, etc.).
Benefits of interactive video content
The use of interactive video content brings both educational and business benefits, according to studies. Opting for this type of interactive content will help to increase employee motivation and satisfaction, as well as performance in a personalized type of learning that allows participants to be active users, but also to have their own learning pace.
By integrating interactive video content into e-learning platforms, it makes it possible to track user interaction, which until recently was not possible.
Furthermore, some AI-based educational products can collect data on learner choices and other key information. This data helps administrators design specialised training programmes tailored to the needs of each type of user.
The most intuitive tools for implementing interactive video learning strategy
It is important that the implementation strategy for interactive video content is optimal, so that a company’s e-learning sector is greatly improved.
The integration of interactive elements such as questionnaires and digital transformation surveys has contributed significantly to the development of e-learning platforms, based on time-tested tools and parameters. They can transform learning and communication from passive and one-way to an effective exchange of information.
- Gamification elements used in the educational process.
- Learning based on real-life scenarios.
- Micro-learning.
- Learning through storytelling, where employees can explore and drive the plot.
- Decision-making through branching assessments and scenarios.
- Interleaved interactive elements such as quizzes and surveys.
- Use of emerging technologies (artificial intelligence, augmented reality and virtual reality) in learning modules.
Why choose an e-learning platform that uses AI and interactive video content
1. Focus on user experience:
Ramification and user experience is the core competency of such a platform. It allows placing the user at the center of the learning experience. The user can choose their own content path, as opposed to watching a linear, hotspot video.
2. Data-driven:
You can measure conversions and behaviors through your dashboard, and get meaningful insights into the routes your users take in videos. The platform helps organizations be more efficient by optimizing both the experience and the channel for different users. Built experiences focus on driving desired behaviors, setting real metrics/targets and meeting them.
3. Scalability:
The platform is built for 1 or 1,000 videos.
4. Flexibility:
The functionalities available in the e-learning platform can be used for lead generation, lead nurturing, e-learning and training.
