Most of the time, a motivational factor is also the key element in any process, whether in the educational sphere or not. Gamification is such a motivational factor and by default a business and communication tool that can enrich everyday activities with excitement and instant rewards specific to games.
Whenever certain features or aspects of game design are introduced in contexts outside this sphere, one can speak of the term gamification. This strategy has become increasingly popular among large companies because it has impressive effects.
Internationally, gamification is being integrated into the workplace, and this approach has been shown to positively influence a company’s productivity. More than 400 companies worldwide are investing heavily in gamification. Data shows that by 2025, the gamification market will be worth around $30.7 billion.
Advantages of gamification
In the ranking of the most effective modern corporate learning tools, gamification ranks very high. Gamification benefits a business on many levels and benefits company managers and employees alike.
One example of gamification is adding game elements to employee training and e-learning. Integrated game-like features such as storytelling, problem-solving and rewards are motivating elements that help employees to be more engaged and interested in training and to strive for knowledge improvement.
“In modern e-learning applications, the role of gamification is not to turn the workplace into a game. On the contrary, the mechanism is a very clever one, combining game elements with professional tasks, making work and tasks more attractive and increasing productivity. The organization as a whole benefits and employees become more engaged,” says Gabriela Carata, Product Manager of mindclass
With gamification, employees are motivated to perform better when they receive immediate rewards, frequent surveys and recognition of their skills. In addition, their inspiration, creativity and motivation are boosted in the long term.
Gamification, essential in the training process
Many studies show how gamification makes training and learning more effective for a wide range of users. This makes it easier to achieve a company’s performance goals by combining them with rewards and recognition. Gamification-based applications stimulate employee interest in general training and technical training, as well as other types of activities that require a lot of concentration, in learners of a wide range of ages.
“It’s very interesting that including simple games in the training experience boosts participation by 52%. Many participants log in and happily return to the platform to complete their lessons day after day, even to move up the leaderboard or earn their next badge,” says Gabriela Carata.
As early as 1917, John Dewey, the founder of pragmatism, warned visionarily about the tools of education: “If we educate today with yesterday’s methods, we rob our learners of tomorrow.” Innovative education tools bring gamification, artificial intelligence and augmented reality to a core level of business – in training, e-learning and continuous development – and lay the foundations for tomorrow’s success.
